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The Official Website of
Sarawak Tourism Board

Introduction to STBIntroduction to STB

Sarawak Tourism Board was incorporated under the Sarawak Tourism Board (Incorporation) Ordinance, dated 12 November 1994.


  • To achieve its objectives of increasing tourist arrivals into the state.
  • To create awareness among the trade, media and public on the diversity of Sarawak in terms of tourism products, both regional and international.
  • To position Sarawak as a prime destination for culture, nature and adventure tourism.

Making Sarawak the naturally preferred tourism destination.


The STB Mission Statement is as follows:-

  • Positioning and promoting Sarawak as a safe and friendly eco-tourism destination.
  • Be the catalyst for tourism growth.
  • Providing networking and synergy among the official agencies and tourism partners.
  • Increasing awareness among Sarawakians on the benefits and importance of the tourism industry.
  • Enhancing performance through motivation and teamwork


  • To stimulate and promote tourism to and within Sarawak;
  • To stimulate, promote and market Sarawak as a tourist destination;
  • To organize, secure and enhance publicity in Malaysia and overseas for tourist attractions in Sarawak;
  • To engage or assist in the development of tourism in the State and to carry on such activities in association with the Government, any public or local authority, any corporation, any company, any body or any person or as managing agents or otherwise on this behalf, or enter into any arrangement with such bodies or persons for sharing profits, union of interests, co-operation, joint venture or reciprocal concession;
  • To make recommendations to the Minister on the measures and programmes to be adopted to facilitate and stimulate the development and promotion of the tourism industry in Sarawak and, where approved by the Minister, to implement or assist in the implementation of such measures and programmes; and
  • To liaise and co-ordinate with and make representation to the Malaysian Tourism Promotion Board or the Federal Ministry of Culture, Arts and Tourism on all matters relating to the enhancement of tourism and the development of the tourism industry in Sarawak.


  1. Y.B. Encik Dennis Ngau
    ADUN N.77 Telang Usan
  2. Yang Berusaha Encik Hii Chang Kee
    Permanent Secretary, Ministry of Tourism, Arts, Culture, Youth and Sports Sarawak
  3. YBhg Datuk Amar Haji Ahmad Tarmizi Bin Haji Sulaiman
    State Financial Secretary, State Financial Secretary’s Office
  4. Yang Berusaha Encik Zulkifly Md Said
    Director-General, Tourism Malaysia
  5. YBhg Datu Antonio Kahti Galis
    Permanent Secretary, Ministry of Local Government and Housing, Sarawak
  6. Tuan Haji Zolkipli Mohamad Aton
    Chief Executive Officer, Sarawak Forestry Corporation
  7. Puan Audry Wan Ullok
    President, Sarawak Tourism Federation (STF)
  8. Puan Lina Tsen Pei Tsin
    Chairman, Malaysia Association of Travels & Tour Agents (MATTA)(Sarawak Chapter)
  9. Tuan Haji Mohamad Ibrahim Nordin
    Chairman, Malaysian Association of Hotels (MAH) (Sarawak Chapter)
  10. Mdm Ngui Ing Ing
    President, Hotel Lance Court and Hospitality
  11. Kapitan Albert Sim Yam Leong
    Public Relations Officer, Miri Chinese Chamber of Commerce and Industry
  12. Tuan Haji Mohamad Taufik Bin Abdul Ghani
    Executive Chairman, Kiasan Engineering Sdn. Bhd.
  13. Ex-officio Puan Sharzede Salleh Askor
    Chief Executive Officer, Sarawak Tourism Board