Local Boutique, Batique Sdn. Bhd. works with UITM to Create ‘Sarawak Ethos-themed’, Batik Collection.

Kuala Lumpur, 8th September 2019 – ‘Sarawak Ethos’, the latest initiative by the Sarawak Tourism Board (‘STB’) in collaboration with Old Kuching Smart Heritage (‘OKSHE’), was showcased at the 16th Piala Seri Endon (PSE) Competition Finals, held at Kuala Lumpur Convention Centre today. The showcase revealed a range of Sarawak-inspired batik collection to boost visibility of the Sarawak ‘brand’, encapsulating various aspects of Sarawak in the design.

Sarawak Ethos batik collection was introduced by a local design-house, Batique Sdn. Bhd. (‘Batique’) in collaboration with Universiti Teknologi MARA (UITM) fashion school. The theme chosen for this Designers’ Showcase, was inspired by the rich cultural heritage of Sarawak, depicted in the usage of motifs from ‘Melayu’ Sarawak and the indigenous communities of Sarawak.

This 16th Edition of the PSE was graced by the DYMM Raja Permaisuri Agong Tunku Hajah Azizah Aminah Maimunah Iskandariah binti Al-Marhum Al-Mutawakkil Alallah Sultan Iskandar Al-Haj. This annual batik design competition was organised by Yayasan Budi Penyayang Malaysia (PENYAYANG). Founded by the late Tun Paduka Datin Seri Endon Mahmood in 2003 as part of the “Malaysia Batik - Crafted for the World Movement”, it seeks to discover and provide a platform for support, recognition and encouragement of Malaysia’s batik-making talents.

According to Batique Director and shareholder, Shaharom Nor Azlina Merican, “We are indeed privileged to be given this opportunity by PENYAYANG, to showcase our newly-designed batik collection at this prestigious event, inspired by various aspects of Sarawak. We chose to present batik in the light of Sarawak as we believe that there is much more to discover from Sarawak that could inspire ideas of motifs and designs in batik-making. Aptly, STB and OKSHE have come forward to sponsor our collection as well as the ‘Sarawak Ethos’ showcase, reflecting their full commitment to ensure that the visibility of the ‘Sarawak brand’ is also ‘stamped’ in the batik and fashion arena.”

According to Azlina, the first collection, a range of elegant Batique’s shawls and evening wraps, inspired by ‘Bunga Tabor’ and ‘Mawar’ depicting Sarawak’s Malay heritage from the ‘Songket’ and ‘Keringkam’. “The ‘Tudung Keringkam’, which is a luxurious veil heavily embroidered with gold thread, has been the crowning glory of the Melayu Sarawak traditional wear for centuries and has been passed down as priceless family heirlooms. As a fitting tribute, OKSHE had specially flown in the intricately-designed Keringkam from Sarawak to be featured together with our batik collection,” she added.

The showcase also featured the ‘Lembayung Collection’ – a set of four beautifully designed evening wear which reflects various natural shades of blue to depict the sky, water and the atmosphere, symbolic of Sarawak’s vast primeval, rich ecological and environmental natural assets.

The highlight of ‘Sarawak Ethos’ was Batique’s contemporary collection – a collection of casual and formal wear, illustrating motifs of “buah bangkit”, “pating betulak” and “buah anyam” captured from the renowned Pua Kumbu theme.

The sponsorship by STB and OKSHE is in line with Sarawak’s aggressive promotional campaign ‘Sarawak – More to Discover’, which seeks to share what Sarawak has to offer in the areas of Culture, Adventure, Nature, Food and Festival (‘CANFF’). The Sarawak Ethos theme encapsulates and shares a glimpse of Culture and Nature of Sarawak.

“Batique aims to ‘contemporarise’ Malaysian batik, providing quality batik wear and products at affordable prices. We hope to present our batik collection in a more attractive and ‘contemporary package’ in terms of motifs and design, so that Malaysians will one day embrace batik as, not only formal wear but also casual, daily wear. We believe it is high-time that batik, as our heritage, be ‘revived’ in modern light, as a trend for the younger generation. The PSE is a wonderful platform to achieve this objective and the support of organisations like STB and OKSHE will further boost the batik industry, at the same time sharing Sarawak-themed batik. We hope that the ‘Sarawak Ethos’ collection will entice the audience to find out more about Sarawak batik and traditional wear,” added Azlina.

This 16th edition of PSE saw 46 entries and 12 finalists vying for prizes in the Fashion, Soft Furnishing and Handicraft categories. The competition aims to highlight new-batik making talents besides injecting creativity and excitement in the batik industry. It also provides a platform for new fashion, fabric and product designers to test their abilities against some of the best talents in the batik industry.

Also present at the event were Minister of Tourism, Arts and Culture (MOTAC) YB Datuk Mohammaddin Bin Ketapi, Secretary General of MOTAC YBhg Datuk Isham Ishak, Deputy State Secretary Performance Transformation and Service Delivery, Sarawak State Government, Datu Dr Sabariah Putit, ASEAN-Malaysia National Secretariat director-general Datuk Ahmad Rozian Abd Ghani, Member of Parliament of Permatang Pauh YB Nurul Izzah Anwar, CEO of Yayasan Budi Penyayang Datuk Leela Mohd Ali, CEO of Sarawak Tourism Board (STB) Puan Sharzede Datu Hj Salleh Askor and Batique MD Mohd Said Bani C. M Din.

In conjunction with PSE 2019, the 2nd ASEAN Lifestyle Week will also be held. It is a three-day lifestyle exhibition under the framework of ASEAN’s economic and cultural diversity, which will make Kuala Lumpur as a one-stop centre for buyers and sellers as well as elevate Malaysia’s art and culture scene.

The 'Tudung Keringkam', which is a luxurious veil heavily embroidered with gold thread, has been the crowning glory of the Melayu Sarawak traditional wear for centuries and has been passed down as priceless family heirlooms.[/caption]

'Lembayung Collection' - a set of four beautifully designed evening wear which reflects various natural shades of blue to depict the sky, water and the atmosphere, symbolic of Sarawak's vast primeval, rich ecological and environmental natural assets.

The Sarawak Ethos Batik collection showcased at the 16th Piala Seri Endon (PSE) Competition Finals, from left, CEO of Sarawak Tourism Board (STB) Puan Sharzede Datu Hj Salleh Askor, Batique MD Mohd Said Bani C. M Din and Deputy State Secretary Performance Transformation and Service Delivery, Sarawak State Government, Datu Dr Sabariah Putit.

About Sarawak

A kaleidoscope of culture, adventure, nature, food and festivals: is the best description for Sarawak. Sarawak comprises 27 ethnic tribes with their own unique traditions, lifestyles, music and food, while sharing their warm hospitality. Malaysia’s largest state, Sarawak, endowed with some of the oldest rainforests on Earth. Its vast landscape spans over 120,000 sq kms, with towering mountains and cool highlands, jagged limestone formations and mysterious cave systems, winding rivers and quiet beaches; where adventures are waiting to happen. Festivals are hosted throughout the year celebrate the eclectic blend of modern and traditional culture, food, music and religious practices that can be found nowhere else. In Sarawak, there is always ‘More to Discover’.

About Sarawak Tourism Board

Sarawak Tourism Board is the key promoter for Sarawak. STB is a winner of the Asia Pacific Excellence Awards 2016 by Asia-Pacific Association of Communications Directors (APACD) and has received the ASEAN PR Excellence Award 2015 Gold Award. The Rainforest World Music Festival is a five-time Top 25 Best International Festivals recognised by Songlines World Music Magazine (2011 – 2015) and won the Golden City Gate 2019 five-star award for the Rainforest World Music Festival’s (RWMF) promotional video.

About OKSHE

The Old Kuching Smart Heritage (OKSHe) initiative encompasses Historical Monuments Heritage, Kampung Heritage, Business Heritage and Rainforest Heritage, covering large areas of the city from old Padungan to Kubah Ria. Explore these trails to uncover a wealth of Kuching heritage offerings.