Corporate Website of Sarawak Tourism Board

Introduction to STBIntroduction to STB

INTRODUCTION
Sarawak Tourism Board was incorporated under the Sarawak Tourism Board (Incorporation) Ordinance, dated 12 November 1994.

OBJECTIVES OF THE BOARD

To achieve its objectives of increasing tourist arrivals into the state.
To create awareness among the trade, media and public on the diversity of Sarawak in terms of tourism products, both regional and international.
To position Sarawak as a prime destination for culture, nature and adventure tourism.

STB VISION
Making Sarawak the naturally preferred tourism destination.

STB MISSION STATEMENT

The STB Mission Statement is as follows:-

Positioning and promoting Sarawak as a safe and friendly eco-tourism destination.
Be the catalyst for tourism growth.
Providing networking and synergy among the official agencies and tourism partners.
Increasing awareness among Sarawakians on the benefits and importance of the tourism industry.
Enhancing performance through motivation and teamwork

FUNCTIONS OF THE BOARD

To stimulate and promote tourism to and within Sarawak;
To stimulate, promote and market Sarawak as a tourist destination;
To organize, secure and enhance publicity in Malaysia and overseas for tourist attractions in Sarawak;
To engage or assist in the development of tourism in the State and to carry on such activities in association with the Government, any public or local authority, any corporation, any company, any body or any person or as managing agents or otherwise on this behalf, or enter into any arrangement with such bodies or persons for sharing profits, union of interests, co-operation, joint venture or reciprocal concession;
To make recommendations to the Minister on the measures and programmes to be adopted to facilitate and stimulate the development and promotion of the tourism industry in Sarawak and, where approved by the Minister, to implement or assist in the implementation of such measures and programmes; and
To liaise and co-ordinate with and make representation to the Malaysian Tourism Promotion Board or the Federal Ministry of Culture, Arts and Tourism on all matters relating to the enhancement of tourism and the development of the tourism industry in Sarawak.